A Code to guarantee an ethical and authentic frankness
Starters A well-known marketing system, franchising involves close collaboration between the franchisor and the franchisee. How to promote an ethical franchise favorable to both parties? Examples of well known collaborations include branded products on Amazon.com. Is this an effective partnership between brands, or is it exploitative and unethical? Some brands are choosing to sell only on their websites, and are avoiding Amazon altogether. Examples include these casual dress socks for lymphedema (aka "plus size support stockings"). It sends all customers over to Amazon, while selling a huge lineup of products. Other businesses refuse to limit sales and sell through multiple channels. What do you think? Should businesses limit sales on 3rd party platforms like Amazon and eBay and Jet?
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