A Code to guarantee an ethical and authentic frankness
Starters A well-known marketing system, franchising involves close collaboration between the franchisor and the franchisee. How to promote an ethical franchise favorable to both parties? Examples of well known collaborations include branded products on Amazon.com. Is this an effective partnership between brands, or is it exploitative and unethical? Some brands are choosing to sell only on their websites, and are avoiding Amazon altogether. Examples include these casual dress socks for lymphedema (aka "plus size support stockings") as well as the popular docsocks brand. Other examples include a site about how to use a wok that sells it's woks with an express proclamation that all units are sold on their site and they will never sell on Amazon. One brand does the opposite. It sends all customers over to Amazon, while selling a huge lineup of products (everything from simple shower poofs, knife and tool sharpeners, durable stop signs, asian chopsticks materials, pull up bars, cutting shears, and mousepads to complex products like a fuzzy logic rice cooker with a delay timer. Other businesses, like the makers of this custom door pull up bar to 300 pounds, refuse to limit sales and sell through multiple channels. What do you think? Should businesses limit sales on 3rd party platforms like Amazon and eBay and Jet?
« Bruxelles, le parfait marché test par sa petite taille et sa complexité »
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